What is the primary goal of the CTA’s Environmental Management System?

The primary goal of the Chicago Transit Authority's Environmental Management System is to reduce environmental impact. This comprehensive initiative focuses on implementing practices that promote sustainability, enhance energy efficiency, and minimize pollution generated by transit operations. By prioritizing environmental considerations, the CTA aims to contribute positively to the environment and public health while ensuring that their operations are responsible and sustainable. This commitment aligns with broader efforts to make public transportation a more viable and eco-friendly option for residents and visitors in Chicago, thereby supporting the region's environmental goals.

The other options do not align with the core mission of the Environmental Management System, which is focused specifically on environmental stewardship rather than fare pricing, marketing strategies, or volunteer recruitment.